A behind-the-scenes look at what Christmas really means for property photography in London — from festive lighting challenges to the small details that make listings shine during the winter season.

In a market as competitive as London, professional property marketing is one of the highest-return investments a seller or agent can make. With fresh data from Rightmove, Zoopla and UK industry studies, we explore how quality photos, floor plans and video tours can boost enquiries, shorten time on market and add thousands in value.

Think you know property photography? Think again. From video “luxuries” to editing “trickery,” we’re busting the biggest myths in London property marketing. Discover the real impact of professional photography, videography, and Property Reels and why they’re essential for estate agents looking to stand out.